My research interests lie primarily in the areas of computational communication science, political communication, and user behavior on social media platforms. Below is a list of my peer-reviewed publications and conference presentations.
Publications
2022
- Winkler, Y., Bachl, M., & Scharkow, M. (2022). Individual users’ participation on political Facebook pages. Journal of Quantitative Description: Digital Media, 2. https://doi.org/10.51685/jqd.2022.019
Conference Presentations
2024
- Winkler, Y., Jost, P., Jürgens, P., Schwager, N. (2024). Trial and Insight: Combining Quantitative Content Analysis and AI for Experimental Stimulus Generation. Joint Conference of the Digital Communication and Methods Divisions of the German Communication Association (DGPuK), Hamburg, Germany
2023
- Winkler, Y., Wurst, A.-K. & Bachl, M. (2023). No manual annotation required? Exploring dictionary, string matching, and machine learning methods for negative campaigning detection. Annual Conference of the Methods Division of the German Communication Association (DGPuK), Potsdam, Germany
2023
- Winkler, Y., Wurst, A.-K. & Bachl, M. (2023). No manual annotation required? Exploring dictionary, string matching, and machine learning methods for negative campaigning detection. Annual Conference of the Methods Division of the German Communication Association (DGPuK), Potsdam, Germany
2023
- Winkler, Y., Wurst, A.-K. & Bachl, M. (2023). New off-the-shelf methods: Assessing pre-trained transformers for negative campaigning detection. ECPR General Conference, Prague, Czech Republic
2022
- Scharkow, M., Winkler, Y., Jürgens, P. & Bachl, M. (2022). Understanding incivility in comments on political Facebook pages: Toxic people in a toxic environment? 9th European Communication Conference (ECREA), Aarhus, Denmark
2022
- Bachl, M., Winkler, Y., & Scharkow, M. (2022). Individual user behavior on political Facebook pages. 72nd Annual Conference of the International Communication Association (ICA), Paris
2021
- Bachl, M., Scharkow, M. & Winkler, Y. (2021). News sharing by party line? An analysis of source sharing patterns in political social media discussions. 71st Annual Conference of the International Communication Association (ICA), online
Invited Talks
2023
- Scharkow, M., Winkler, Y. (2023). KI für automatische Text- und Bildanalysen. Symposium Künstliche Intelligenz an der JGU, Mainz, Germany